If your law firm is running with a low budget but wants to search for the best client-hunting process then we can cover you. Most law firms already know that online presence in search engines is crucial for their business’s legal growth. So, how can legal firms make a strong position in search engines? The easy answer is to optimize in broad by doing Search Engine Optimization (SEO). SEO may be the best solution for addressing the problem. However, you must follow the best SEO strategies for your law firm to increase traffic or create a strong online presence in search engines.
In this blog, we are going to cover the best SEO strategies for the growth of your law firm. Keep reading if you want to know the main key points for your growth only.
What is SEO and Why SEO Strategies are Important for the Law Firm Industry?
First of all, if you have little idea about online marketing, you might need help understanding the concept of SEO. Let’s get an idea of SEO. Search Engine Optimization is the process of showing your website on the first page of the search engine result page (SERP). Since the number of internet is increasing day by day, most people use search engines for their daily purposes. Here we are presenting some recent statistics by which you can understand the importance of search engine optimization that you can’t ignore-
- 98% of consumers used the internet while searching for local businesses.
- 29% of consumers searched for local businesses every day.
- 75% of people visit related websites who search for local businesses.
- 96% of people who search for legal advice start online.
After seeing these statistics there is no need for convincing words to understand the importance of SEO for your law firm website. If you want to see your website on the first page of search engines at a low cost and organically then there are no alternative ways of doing SEO. As we approach how can you generate the best SEO strategies to increase traffic for your law firm? Well, we can make it easier by giving you the best suggestions.
What Are the Best SEO Strategies for Your Law Firm?
Search engine optimization not only helps you rank in search engine first page but also maintains long-term growth for your business. Here we discuss the five best SEO strategies that might help your law firm’s growth potential.
Keyword research to optimize your website
Keyword research is the first job of SEO by which people can find you in search engines. For example, if your client searches for a personal injury lawyer in Google and your website does not rank on the first page then you would lose a potential client.
So, keyword research is the top priority for your website rankings. After finding potential keywords, you must place them in the right place on your website like title tag, meta description, header, and image alt text. You can research keywords by brainstorming or by different tools like Semrush, Ubersuggest, and Google Keyword Planner. Proper keyword research helps you understand what your clients search for and attract more website visitors who actively search for legal services.
Updating site structure for your website
Site structure has a direct influence on how your website content is searched in search engine result pages(SERPs). Site structure is the process of how your website pages are linked with each other. Site structure is also influential for a better user experience.
If you want to design an effective site structure the following points for you to get started:
- Placing an easy navigation system and information by which users can understand your motive at a glance.
- Create a visual hierarchy to show the order and importance of your web page elements.
- Implementing clear call-to-actions that encourage users to take action.
- Using main target keywords to plan your web page structure.
- Creating SEO-friendly URLs and high-quality UX for search engines.
After creating a standard site structure, you have to create an XML site map and submit it to Google by Google Search Console as it helps Google better crawl your site.
Creating relevant content
Google always favors those websites that upload quality content with proper on-page SEO. Law firms should regularly upload blogs that are related to their services. Quality content is the king by which you get clients. While uploading content you might make it better than the competitors.
Here, we mention four rules by which you can create quality content for your legal website:
- While writing content you should write it for your reader, not yourself.
- Make your content readable and engaging so that readers can relate to it with them.
- Provide clear and trustworthy content to build trust with your clients.
- Always keep your content up-to-date and remove old content.
Fixing technical and local SEO
Technical SEO and local SEO both are important parts of search engine optimization provided that they focus on different things while optimization. In brief, local SEO makes your website visible to your local clients on the other hand technical SEO is about more visible your website to search engines. At the end of the day, lawyers need local clients so they have to focus on both local and technical SEO.
In the case of technical SEO, you must ensure page speed and loading time of your website, minify CSS, JavaScript, and HTML, optimize images and finally use responsive design. You can make your local SEO successful by creating a Google business profile, placing keywords according to local news stories, getting regular reviews from happy customers, and taking advantage of business directories.
Focusing on link-building
Another crucial factor of SEO performance is link building. When you connect another reliable website’s link to your website it is called backlink. Backlinks create trustworthiness about your website and bring a lot of traffic. For example, you and your competitor both upload unique content to the website. So, what makes you stand out from your competitors? It’s backlink.
You can get backlinks for your legal firm by following the given strategies:
- Reaching out to website owners, editors, contributors, and industry publications directly for building links.
- Ask your friends for backlinks.
- Earn backlinks through guest posts.
- Use social media profiles.
- Leverage broken links.
The takeaway
There is no doubt about it: building SEO traffic is a long time process. But, our best SEO strategies for your law firm help to get more clients and increase your traffic. However, you should keep in mind that the SEO process is constantly updated according to the updated Google algorithm. So, always keep monitoring and revising the progress.