As technology has emerged, businesses have used different communication methods to reach their audiences. Still, one method has always been popular and influential in every kind of business, and that is e-mail marketing. Do you want to increase customer engagement quickly for your business? Are you keen to increase your sales at the most cost-effective method? Then email marketing is the solution for you.
According to Hubpost’s statistics, 99% of consumers check their e-mails daily, making it the most preferred way to receive brand updates. As marketers, we should explore the benefits of email marketing in our businesses and develop strategies accordingly.
What is Email Marketing?
E-mail marketing is a form of direct and digital marketing that uses e-mail to promote your business’s products and services. It is one of the most reliable and fastest ways to reach customers. According to a recent survey of Hubpost, 86% of consumers would like to receive promotional emails from the companies they do business with at least once a month. Emails can benefit your businesses as they help generate sales, increase customer engagement, acquire new customers, and create brand awareness. An effective email campaign must have a clear goal, such as engaging new customers, reengaging inactive customers, or converting potential customers into final consumers.
Types of Email Marketing:
To set up an effective e-mail campaign, we need to know a few types of emails:
⦁ Welcome e-mails
These e-mails are sent to first-time customers who have registered or subscribed to your business. These e-mails help companies create a good first impression by making customers feel welcome and giving a personal touch to the e-mails.
⦁ Newsletter e-mails
These types of emails help to educate customers about the products and services of the business. The company can send essential announcements through newsletters and inform customers of new products and services.
⦁ Lead nurturing e-mails
These emails convert potential customers into final customers. It explains the products and services and highlights their best features. These emails offer advantages for customers, like discounts and sales.
⦁ Dedicated e-mails
They target a specific segment of customers by notifying them about a new product or service or inviting them to attend special events. These types of emails usually come with a call-to-action button so that they can lure customers to make purchases or visit their website.
⦁ Sponsored e-mails
These emails fall under the paid media strategy as they are provided under another business’s newsletter or dedicated emails in exchange for payment. They are given to reach a new or different segment of the audience.
Benefits of E-mail Marketing
There is a reason that email marketing has been prevalent in the business for a long time. It is one of the top marketing tools both small and large companies use to grow their customer base and revenue. According to statistics, 47% of marketers stated that email is their most successful marketing campaign, and it provides benefits that other marketing strategies do not offer. Therefore, exploring the benefits of email marketing will help you bring out the best outcome in your campaign.
⦁ Personalized Contents
One of the significant benefits of email marketing is creating customized content. You can segment your audiences based on demographics and geography and send them emails accordingly. Also, you can personalize emails differently for regular customers, like emails with their names on them, wishing them on their special occasions, and offering them special deals through emails that make them feel valued. Personalized emails help you create separate email marketing campaigns for loyal and only one-time customers. Customized campaigns allow you to send the right emails to the right people at the right time.
⦁ Increased ROI (Return on Investment)
One of the significant benefits of email marketing is that it has a very high return on investment. According to 59% of marketers, email is their biggest source of ROI. E-mails are one of the marketing campaigns that only cost something but, in return, generate great revenue. In e-mail marketing, you segment your audiences based on different categories, which helps you send specific emails to targeted audiences. As you already have lists of interested customers who have subscribed to your business, you can send them particular emails with a call to action button or a checkout link, motivating customers to make purchases and increasing your business’s sales. Email marketing is the best method to generate revenue as you primarily target audiences already interested in your business.
⦁ Increased Brand Awareness
E-mail marketing hugely contributes to creating brand awareness for your business. You can regularly communicate with your targeted audiences by sharing meaningful and exciting information about your products and services through promotions and newsletters. You can also share your social media links through emails, which encourage your subscribers to share your content, and as a result, your brand’s reach will increase. To engage potential customers, you can send automated emails to them from time to time, which will keep them aware of your brands and give them a higher chance of becoming your future customers.
⦁ Increased Website Traffic
Generating traffic to your website is usually a difficult task, but it can be achieved easily with the help of email marketing. The emails you send to the audiences consist of a direct link to your website, which encourages customers to visit your website. Besides that, you can send weekly newsletters to your subscribers through emails, which will share regular information about your products and services. Also, you can send links for exciting and relatable blog posts on your website, motivating customers to visit it. You can also send exciting offers through emails, which will drive customers to your website and increase your website traffic.
⦁ Lead Generation
Another significant benefit of email marketing is generating quality leads. When someone fills out an email form on your website, that information can be used to send regular emails to that person to motivate them to become a future customer. Email marketing helps you focus on the actual leads interested in your products or services, and there is no waste of time chasing bad leads.
⦁ Owned Media Channel
One of the major benefits of email marketing is that you own your contact lists. You send emails to the subscribers who are either potential customers or regular customers interested in your products and services. In the case of social media platforms, you do not own your contact lists and content and cannot control to whom you can send your content. In email marketing, you own content and contact lists, which is an excellent advantage for capturing the desired audience segment.
⦁ Collecting Feedback
Knowing how you perform and whether your customers are satisfied is essential in any business. Email marketing makes it relatively easy to collect customers’ feedback as you can send them different kinds of surveys through emails, and based on those surveys, you can measure customers’ satisfaction levels. This method helps you identify where to improve to increase customer satisfaction.
Ending Summary
The benefits of E-mail marketing are abundant. It can help you build your brand, grow your revenue, and build better communication with your customers, all with the help of an effective email marketing campaign. Therefore, you must have smooth and successful email campaigns to achieve your desired goal in your business.